居然智家发布“三新”战略

Core Viewpoint - The company, Juran Smart Home, has launched a new strategic framework aimed at transforming its operations and enhancing service quality, focusing on digital integration, scenario-based retail, global expansion, and sustainable development [1][2][3] Group 1: Strategic Focus - The strategic focus has shifted from "digitalization, intelligence, internationalization, and greening" to "digital intelligence, scenario-based, globalization, and sustainable development" [1][2] - The company plans to integrate AI technology to break down barriers between digital and intelligent services, transitioning from a home furnishing operator to a comprehensive industry digital service provider [1] Group 2: Scenario-Based Retail - The company will upgrade its offline stores from traditional category divisions to lifestyle scenario divisions, creating "lifestyle scenario collection stores" that cater to immersive experiences such as home office, pet cohabitation, and parent-child interaction [2] - Over the next three years, Juran Smart Home aims to establish 50 lifestyle scenario collection stores exceeding 200,000 square meters in major cities, providing comprehensive service solutions for Chinese families [2] Group 3: Globalization Strategy - The globalization strategy focuses on localizing operations in target markets rather than a single-store overseas model, aiming to create an ecosystem that empowers Chinese brands to expand internationally [2] - The company will utilize a collaborative approach involving physical networks, platform channels, and digital leadership to enhance its global influence [2] Group 4: Sustainable Development - The company is committed to a systematic approach to sustainable development, setting clear goals and pathways to unify environmental friendliness, social responsibility, and commercial value [2] - Juran Smart Home plans to publish high-quality ESG reports annually and aims to reduce carbon emissions by 20% over the next three years [2] Group 5: Service Quality Enhancement - The company has introduced the "Juran 1+6 Heart Service System," which includes commitments such as unified cash register, three-year warranty, and free cleaning services for appliances, aiming to elevate service quality [3] - This service upgrade is designed to enhance customer experience from basic service to a more personalized and quality-oriented approach [3] Group 6: Partner Collaboration - The "Bai Chuan Plan" has been initiated to innovate business models and achieve mutual benefits among partners, shifting from fixed rent to dynamic rent based on private traffic [3] - This plan allows manufacturers to use private traffic as a currency for rent deductions, promoting a win-win situation for both the platform and merchants [3]