专访｜朱江明：零跑不做“杰尼亚”，要做“优衣库”

Core Insights - Leap Motor achieved a significant milestone by delivering 66,657 vehicles in September 2025, becoming the first new force brand to exceed 60,000 monthly sales and maintaining the top position in sales for seven consecutive months [1] - The launch of the D19 model, positioned as the flagship of the D series, was held on October 16, 2025, showcasing advanced technology and high-end features [1][3] Product Strategy - The D series is defined as "the flagship among flagships," featuring a dual-vector three-motor system, an 80 kWh battery with a small fuel tank range extender, and a Qualcomm 8797 chip, with suppliers including Bosch, ZF, and CATL [3] - CEO Zhu Jiangming emphasized that the brand's positioning remains unchanged, focusing on "good but not expensive" products, with pricing strategies aligned with the B and C series, avoiding high margins [3][5] Business Model - Zhu provided examples of clothing brands to illustrate that pursuing scale effects can be more profitable than focusing on high margins, comparing Ermenegildo Zegna and Uniqlo's profitability [5][6] - Leap Motor's core advantage lies in its comprehensive in-house research and development, allowing efficient collaboration with suppliers and cost optimization through technological innovation [6] Technological Innovation - Innovations such as the integrated electric drive generator system developed with ZF reduce weight and costs significantly, while the CTC technology enhances space and safety in the D series [6] Market Strategy - The key to sales growth is attributed to product strength, with a focus on technology and reasonable pricing to attract customers [9] - Leap Motor plans to concentrate on first-tier cities for high-end store layouts while maintaining advantages in lower-tier markets [9] Future Outlook - Zhu expressed confidence in achieving the annual target of 500,000 vehicles ahead of schedule and anticipates a product explosion in 2026 with plans to launch 2-3 new D series models and 2 A series models [9] - The company does not prioritize immediate sales leadership but aims for sustained efforts to reach long-term goals [9]