BIRD(SH:600130) Xin Lang Cai Jing·2025-10-30 16:09Core Viewpoint - *ST Boda, a well-known mobile and smart device manufacturer in China, has been facing challenges in revenue and profit rankings within its industry, indicating potential areas for improvement in its business operations and market positioning [1][2]. Group 1: Business Overview - *ST Boda was established in July 1995 and listed on the Shanghai Stock Exchange in July 2000, with its headquarters in Ningbo, Zhejiang Province [1]. - The company specializes in traditional mobile phone and motherboard R&D, production, and sales, and has recently expanded into smart devices such as vehicle locators and facial recognition systems [1]. Group 2: Financial Performance - For Q3 2025, *ST Boda reported revenue of 329 million yuan, ranking 84th out of 88 in its industry, significantly lower than the top competitors, with the industry leader, Industrial Fulian, generating 603.93 billion yuan [2]. - The company's net profit for the same period was 4.50 million yuan, placing it 68th in the industry, again far behind leaders like Industrial Fulian, which reported a net profit of 22.52 billion yuan [2]. Group 3: Financial Ratios - As of Q3 2025, *ST Boda's debt-to-asset ratio was 13.41%, an increase from 9.90% the previous year, but still below the industry average of 44.84%, indicating lower debt pressure [3]. - The company's gross profit margin was 13.50%, slightly up from 13.36% year-on-year, but below the industry average of 19.47%, suggesting room for improvement in profitability [3]. Group 4: Executive Compensation - The chairman, Xu Lihua, received a salary of 80,000 yuan in 2024, an increase of 8,400 yuan from 2023 [4]. - The general manager, Zhang Zhangxuan, earned 1.0466 million yuan in 2024, a slight decrease from the previous year [4]. Group 5: Shareholder Information - As of September 30, 2025, the number of A-share shareholders decreased by 13.05% to 51,300, while the average number of circulating A-shares held per shareholder increased by 15.01% to 14,600 [5].