BNPLs intrude on banks’ turf

Core Insights - Buy now, pay later (BNPL) providers such as Klarna Group, Affirm Holdings, and Afterpay are increasingly offering services traditionally associated with banks, including debit cards and deposit accounts [1][2] - These companies are positioning themselves as one-stop shops for payments and financial services, expanding their consumer reach and intensifying competition with traditional banks [2][5] Company Developments - Klarna has announced the extension of its debit card and customer deposit accounts into the U.K., following similar rollouts in Europe and the U.S., as part of its mission to disrupt retail banking [4] - Block is leveraging its Cash App debit card to promote its BNPL service, Afterpay, with the CFO noting the integration of Afterpay into the Cash App earlier this year [4] - Affirm Holdings has also introduced a debit card, which has reached 2.3 million active users, indicating a successful strategy in competing with traditional banks [5] User Engagement - Afterpay on Cash App has surpassed one million active monthly users as of July, contributing to the card's total of 26 million monthly active users [6] - The growing user base of BNPL services highlights the increasing acceptance and integration of these financial products among consumers [6] Industry Trends - The trend of BNPL companies blurring the lines between banks and fintechs is becoming more pronounced, with industry experts noting their success in competing with traditional banking services [5] - In response to the rise of BNPL providers, many banks and credit card issuers have begun to introduce their own BNPL products, indicating a shift in the competitive landscape [6]