Cai Jing Wang·2025-10-30 21:06Core Viewpoint - The global home appliance industry is facing significant challenges due to intensified competition domestically and increasing external uncertainties, yet Haier Smart Home has reported better-than-expected financial results for the first three quarters of 2025, achieving a revenue of 234.05 billion yuan, a year-on-year increase of 10% [1][3]. Group 1: Business Performance - Haier Smart Home's revenue for the first three quarters of 2025 reached 234.05 billion yuan, reflecting a 10% year-on-year growth [1]. - The company has demonstrated strong operational resilience, attributed to three major transformations: enhancing product competitiveness, advancing AI and digital transformation, and optimizing operational efficiency [3][5]. Group 2: Product Strategy - The company has focused on creating popular products and suite offerings, achieving the top market share in China through multi-brand collaboration to meet diverse consumer needs [3]. - The "Lazy Washing" series has sold over 200,000 units, ranking first in the three-tub washing machine category, while the "Haier Mairang" refrigerator has also seen significant sales growth [5]. Group 3: Digital Transformation - Haier Smart Home has continued to push its digital transformation strategy, optimizing its cost structure by 0.2 percentage points in the first three quarters of 2025 [5][7]. - The company has implemented a digital inventory model, enhancing operational efficiency across the entire process, with direct delivery orders to users increasing to 74% by the end of September [5]. Group 4: International Expansion - Despite challenges such as high inflation and weak demand in developed countries, Haier Smart Home's overseas revenue grew by 10.5%, with notable growth in South Asia (over 25%) and Southeast Asia (over 15%) [7]. - The company has focused on localization in its global operations, launching energy-efficient products that exceed local standards and enhancing service responsiveness through a comprehensive network [7].