Fairhurst Automotive acquires CDJR dealership using trust funds

Core Insights - Fairhurst Automotive has acquired the former Crossroads Chrysler-Dodge-Jeep-RAM dealership in Prince George, Virginia, renaming it South Richmond Chrysler-Dodge-Jeep-RAM [1] - The acquisition was funded by the Ellenae Fairhurst Entrepreneurial Trust, aimed at building wealth in the Black community [2] - Fairhurst Automotive plans to acquire additional dealerships in 2026 to develop management talent for first-time dealership owners [3] Company Strategy - Fairhurst Automotive partners with individuals who have potential but lack capital, providing operational assistance and allowing them to acquire majority stakes over time [4] - The focus is on African-American candidates, aligning with the legacy of Ellenae Fairhurst [4] - A small percentage of the approximately 18,000 new vehicle dealerships in the U.S. are owned by minorities, including African-Americans [4] Industry Context - Stellantis is more open to selling to first-time dealership owners compared to other manufacturers, valuing business experience over specific new vehicle experience [5][6] - This approach may facilitate greater diversity in dealership ownership within the automotive industry [5][6]