Zheng Quan Shi Bao·2025-10-30 22:09Core Insights - The trend of Chinese films being released overseas is becoming a new norm in the industry, with 9 out of the top 10 domestic films this year having international screenings, and 15 out of the top 20 films also achieving overseas releases [1] - The overseas box office for Chinese films has significantly increased, surpassing 1 billion yuan (approximately 140 million USD) this year, indicating a shift from optional to essential for the domestic film industry [3][8] Group 1: Overseas Expansion - The film "Fengshen Part II: War of West Qi" is being released simultaneously in over 20 countries during the 2025 Spring Festival, showcasing the growing international reach of Chinese cinema [2] - Beijing Culture, the main producer of "Fengshen Part II," has been proactive in exploring overseas markets, having previously released "Fengshen Part I" in multiple countries and engaging with audiences directly [2][6] - The overseas box office for "Fengshen Part II" has exceeded 8 million USD, with significant contributions from markets like Malaysia [3] Group 2: Technological and Narrative Advancements - The success of films like "Nezha 2" is attributed to advancements in storytelling and production technology, making them more relatable to international audiences [4][5] - Innovations such as the "dynamic ink wash rendering engine" in "Nezha 2" enhance the visual appeal and competitiveness of Chinese animated films [5] - The industrialization of Chinese animation has improved production quality and scale, allowing for high-quality outputs that can compete globally [5] Group 3: Marketing and Distribution Strategies - Effective marketing strategies, including localized promotion and partnerships with international distribution companies, have been crucial for reaching global audiences [6][8] - "Fengshen Part II" has been translated into over 15 languages to enhance understanding and viewing experience for international audiences [6] - The use of local distribution teams has allowed for tailored strategies that resonate with specific audience demographics in various countries [6] Group 4: Future Opportunities - The increasing success of Chinese films overseas presents new market opportunities, especially as domestic growth slows [8] - The diversification of genres in films being released internationally, from mythology to science fiction, reflects a broader appeal and potential for growth in overseas markets [8] - The "Go Global" strategy aligns with national goals to enhance the international influence of Chinese cinema, as outlined in the "14th Five-Year Plan" for film development [9]