西凤品质升级布局新赛道

Core Viewpoint - The 2025 China (Baoji) International Wine Exhibition successfully showcased the rich history and culture of wine in Baoji, a city known for its long-standing tradition of liquor production, while promoting the development of the wine industry in China [1][3]. Industry Overview - The exhibition, themed "Silk Road Fine Wine, Enjoy the World," attracted 246 exhibitors, including over 40 international companies, highlighting the global nature of the event [3]. - Baoji has a 3,000-year history of uninterrupted liquor production, particularly known for its Fengxiang-style liquor, which has led to the city being recognized as the "Fengxiang Liquor City of China" [4]. Company Developments - Xifeng Liquor launched two new products, "Red Xifeng: Year 618" and a new series of health-oriented liquors, during the exhibition, aiming to cater to evolving consumer preferences [6][8]. - The new product "Red Xifeng: Year 618" targets the high-end market and is rooted in the historical significance of the year 618, marking the establishment of a renowned liquor workshop [6][7]. - Xifeng Liquor emphasizes quality without raising prices, ensuring that consumers benefit from the improvements in product quality [6][8]. Cultural Significance - The event included a traditional liquor sealing ceremony, symbolizing the dialogue between craftsmanship and heritage, and underscoring the cultural importance of Xifeng liquor [9][10]. - The Xifeng Liquor Cultural Museum was opened to provide an immersive experience of Chinese liquor culture, enhancing public understanding of the brand's heritage [10]. Awards and Recognition - Xifeng Liquor has received numerous accolades, including the Panama International Exposition Gold Medal, and has been recognized for its quality and safety standards in the liquor industry [10].