山东籍主播返乡赋能消费新业态 助力家乡产业振兴

Core Insights - The article discusses the launch of the "Empower Hometown Development Plan" in Shandong, aimed at enhancing local consumption and industry revitalization through the involvement of prominent local influencers and content creators [1][2]. Group 1: New Consumption Models - A special event was held in Jinan to promote new consumption models, where top influencers from Shandong committed to using content creation and live streaming to elevate the "Good Products Shandong" brand [2]. - The plan includes establishing a Shandong influencer training camp and providing supply chain resources to support local talent and brand enhancement [2][3]. Group 2: Economic Impact - Shandong's retail sales are projected to reach 3.8 trillion yuan in 2024, ranking third nationally, with a consumption growth rate of 5.6% in the first three quarters of this year, surpassing the national average by 1.6 percentage points [2]. - The provincial government has been actively promoting new consumption models such as first-store economy, IP economy, and live e-commerce, leading to steady growth in online retail sales [2][4]. Group 3: Case Studies and Success Stories - The "Shandong Domestic Shrimp" project showcased successful live streaming from the breeding base, achieving 200,000 orders and over 20 million yuan in sales within two months, prompting production capacity expansion [3]. - Other examples include "Shanhe Good Products" creating local sorting warehouses and private live streaming loops, and "Qingchai Culture" evolving from audio to visual media [3]. Group 4: Future Prospects - Shandong, as a major population and economic province, is positioned to foster an optimal environment for businesses, promoting deep integration of new business models with local industries [4].