7年200万辆！捷途汽车做什么就火什么

Core Insights - Jietu has achieved remarkable sales performance, with global sales reaching 459,578 vehicles from January to September, marking a year-on-year growth of 22.0% [1] - On October 30, Jietu celebrated a milestone of 2 million cumulative sales in just 7 years, making it the only Chinese automotive brand to reach this figure within such a timeframe [1][7] - This achievement positions Jietu as a strong contender among mainstream automotive brands, showcasing its ability to break through in a highly competitive market [1][2] Sales Performance - Jietu's sales trajectory has been impressive, with monthly sales exceeding 10,000 units in its founding year, and sales increasing from 180,000 units in 2022 to 315,000 units in 2023, with projections of over 568,000 units in 2024 [2] - The brand has also seen significant overseas success, with cumulative international sales surpassing 550,000 units, achieving top market share in several countries [2][10] Strategic Positioning - Jietu's growth is attributed to its strategic focus on family and adventure travel, creating a diverse product matrix that includes popular models like the Jietu X70 series and the Jietu Traveler [8] - The introduction of the "travel small RV" category has further diversified its offerings, combining comfort and practicality for users [8][10] Ecosystem Development - Jietu has built a comprehensive "travel+" ecosystem, featuring over 10,000 products, 3,000 global rest stops, 176 quality campsites, and 360 partner alliances, catering to diverse user needs in travel [10] - This ecosystem enhances Jietu's position from merely a vehicle provider to a comprehensive travel solution provider, making travel easier and more enjoyable for users [10] Future Goals - Jietu aims to transition from a new player to a mainstream brand and is targeting the position of the world's leading electric hybrid off-road brand [11][12] - The brand's continuous innovation in products and strategic positioning reflects its commitment to understanding user needs and leading the industry [11]