网购商城低价销售黄金“罗生门”：优联云购再现“延迟发货”，消费者与平台互指违规

Core Viewpoint - The article discusses the issues surrounding Shenzhen Youlian's online gold purchasing platform, Youlian Cloud Purchase, which has faced multiple delays in gold deliveries, leading to consumer distrust and allegations of investment fraud [3][4][12]. Group 1: Company Operations - Shenzhen Youlian's Youlian Cloud Purchase has been selling gold at prices below market value, attracting many consumers [4][10]. - The company reported a daily sales figure exceeding 40 million yuan in 2023, with a revenue target of 15 billion yuan for 2024 [10]. - In 2025, Youlian Cloud Purchase announced a mixed-ownership reform with state-owned enterprise Xinjiang Kunlun Tianhe, which involves a due diligence process [9][11]. Group 2: Consumer Experience - Consumers, including Liu Yunqing, initially trusted the platform due to timely deliveries but began to experience delays starting in 2025, leading to suspicions of fraud [3][5][6]. - Many consumers reported investing significant amounts, with some exceeding one million yuan, and expressed concerns over the company's operations [3][7]. - The introduction of a new sales model involving "subsidized products" and a points system (U beans) has led to confusion and allegations of price manipulation [8][12]. Group 3: Allegations and Responses - The company claims that delays are due to investigations into potential fraudulent activities related to the use of subsidies by consumers [9][12]. - Consumers have raised doubts about the company's claims, suggesting that the high prices of "subsidized products" and the alleged involvement of company employees in reselling U beans indicate a setup for profit [13][14]. - The company has not provided clear reasons for the delays, and its management has been unresponsive to media inquiries [15][16].