Zhong Jin Zai Xian·2025-10-31 02:25Core Insights - JD Fresh is launching multiple promotional activities during the 11.11 Global Shopping Festival, focusing on fresh produce and offering significant discounts to attract consumers [1][3][6] Promotions and Discounts - JD Fresh is providing large discount coupons such as "199 minus 100" and "299 minus 150," along with 20% off on select items over 99 yuan, and some products available at up to 50% off [3][6] - Special live-streaming events will feature brand collaborations and offer exclusive benefits, including a 200,000 yuan red envelope giveaway [3][6] Unique Product Offerings - The festival includes unique high-end products available for as low as 1 yuan, such as premium seafood and imported meats, aimed at enhancing consumer experience [6][10] - JD Fresh is introducing geographical indication products like Dandong strawberries and Gannan navel oranges, along with innovative items like dual-color bamboo fungus shrimp paste [10] Seasonal Focus - The campaign emphasizes seasonal favorites such as beef and lamb, with products like imported ribeye and ecological black pork being highlighted for their quality and value [6][7] - Seafood options are also promoted, including live crabs and ready-to-eat sea cucumbers, catering to the growing demand for convenient meal solutions [7][10] Supply Chain Advantage - JD Fresh leverages its direct sourcing model to shorten the supply chain, ensuring fresh products reach consumers quickly, enhancing the overall shopping experience [10]