Quan Jing Wang·2025-10-31 02:44Core Viewpoint - The professionalization and specialization of the agent workforce is a core proposition for the high-quality development of the life insurance industry in China, with Xinhua Insurance demonstrating significant reform achievements and growth momentum through its "XIN Generation" initiative [1][2]. Financial Performance - As of September 30, Xinhua Insurance reported operating income of 137.25 billion yuan, a year-on-year increase of 28.3%, and a net profit attributable to shareholders of 32.86 billion yuan, up 58.9%. The annualized comprehensive investment return rate was 6.7%, and total assets exceeded 1.8 trillion yuan, an increase of 8.3% from the end of the previous year [1]. Agent Workforce Transformation - The "XIN Generation" plan initiated in July 2024 aims to systematically restructure the professional positioning of agents, shifting from a focus on scale to performance excellence, and upgrading agents to "lifetime planners" for clients [2]. - Since the implementation of the "XIN Generation" plan, Xinhua Insurance has seen a significant improvement in agent quality and performance metrics, with over 30,000 new individual insurance agents added in the first three quarters of the year, a year-on-year increase of over 140% [2]. Marketing and Service Strategy - The insurance industry is undergoing a profound transformation driven by demographic changes, evolving customer demands, and stricter regulations, necessitating a shift from traditional marketing models [2]. - Xinhua Insurance's marketing reform focuses on creating a customer-centric and demand-driven system, with the "XIN Generation" initiative serving as a breakthrough in this transformation [1][2]. Ecosystem Development - The integration of "insurance + service + ecosystem" is becoming a key support for navigating the industry cycle, with a focus on creating comprehensive solutions rather than just risk management tools [4][6]. - Xinhua Insurance has developed a "ten ecological matrix" that enhances customer engagement and creates stable cash flow, with recent expansions in quality cooperative health communities [5][6]. Multi-Channel Growth - The strategic integration of products, services, and ecosystems has laid a solid foundation for value growth, with significant increases in new business value and premium income across various channels [7][8]. - In the first three quarters, Xinhua Insurance's individual insurance channel achieved a first-year premium income of 18.44 billion yuan, a year-on-year increase of 48.5% [8]. Reform Achievements - The release of nine major development achievements at the 22nd All-Channel Summit indicates that Xinhua Insurance's agent transformation is entering a phase of comprehensive implementation [9][10]. - These achievements include the establishment of a comprehensive product system, training framework, and service ecosystem, aimed at enhancing the overall quality and efficiency of the agent workforce [10][11].