EO弈欧上市给的底气 北京现代发布会直指行业四大乱象

Core Viewpoint - Beijing Hyundai is launching the "Smart Start 2030 Plan" to revitalize its brand and product lineup, aiming for significant sales and product development goals in the coming years [3][9][19] Group 1: Strategic Goals - The "Smart Start 2030 Plan" sets a target of selling 500,000 vehicles annually within five years, with 300,000 units in the domestic market and 200,000 for export [9] - The plan includes the launch of over 20 new models by 2030, with a focus on both fuel and electric vehicles [11] - The company aims to enhance local R&D capabilities and embrace AI technology to improve product development cycles by 30% [11][13] Group 2: Market Positioning - Beijing Hyundai acknowledges the competitive pressure from domestic brands in the SUV and new energy vehicle sectors, which are gaining market share through high cost-performance ratios [6][8] - The company emphasizes the importance of customer trust and product quality over aggressive marketing tactics, criticizing the current industry trend of misleading promotions [15][19] Group 3: Product Development - The first product under the new plan, the EO Yiyou, has undergone seven years of development and extensive testing, focusing on safety, durability, and technology [17][19] - The company plans to release 20 new products, including 7 fuel vehicles, to maintain competitiveness in the market [11] Group 4: Industry Context - The year 2025 is highlighted as a pivotal moment for joint venture brands in the new energy sector, marking a critical transition period [8][13] - Beijing Hyundai's approach is seen as a potential model for other companies in the industry, emphasizing a balance between global quality and local technology [19]