北京现代启动“智启2030计划”，以“新质力”EO羿欧重塑新能源时代竞争力

Core Viewpoint - Beijing Hyundai is entering the "smart electric era" with the launch of its first pure electric SUV, EO Yiyou, and the announcement of the "Smart Start 2030 Plan," aiming to transform its strategy and product offerings in the new energy vehicle market [2][6][22]. Group 1: Strategic Initiatives - The "Smart Start 2030 Plan" aims for a sales target of 500,000 units over the next five years, focusing on new products, local R&D, partnerships, exports, services, and social responsibility [6][23]. - The plan emphasizes a dual-path development strategy of "fuel and electricity" with a goal to launch 20 new products by 2030, including 13 new energy models [8][23]. - The company is committed to localizing R&D and integrating AI technology to enhance user experience and product performance [9][10]. Group 2: Product Launch and Features - EO Yiyou is positioned as a "new quality pure electric SUV," reflecting the brand's commitment to user-centric design, technological strength, and quality assurance [11][20]. - The vehicle features a sleek design inspired by nature, with a focus on comfort and practicality, including a soft-touch interior and ample storage space [13][15]. - EO Yiyou is built on the E-GMP platform, ensuring high safety standards and performance, with options for a four-wheel drive version delivering a total power of 233 kW [16][18]. Group 3: Market Positioning and Future Outlook - The launch of EO Yiyou sets a benchmark for joint venture brands in the new energy sector, offering high-quality features at a competitive price range of 119,800 to 149,800 yuan [2][20]. - The company aims to leverage its global manufacturing capabilities and local partnerships to enhance its competitiveness in the Chinese market [10][22]. - As Beijing Hyundai progresses with the "Smart Start 2030 Plan," it seeks to redefine its brand competitiveness and establish a new model for joint venture transformation in the new energy vehicle landscape [23].