Guo Ji Jin Rong Bao·2025-10-31 04:29Core Insights - BYD's high-end brand Tengshi officially launched the N8L model, priced at 299,800 yuan and 329,800 yuan for the two variants, which is a reduction of 20,000 yuan from the pre-sale price announced in late September, targeting the 300,000 yuan segment of the new energy large six-seat SUV market [2][3] Group 1: Product Positioning and Features - The N8L is a strategic model for Tengshi, complementing the N9 to form a flagship dual-star matrix, with the N8L focusing on the mainstream family market while the N9 targets the high-end business segment [3] - The N8L features a "Yisanfang" three-motor system, weighs 3 tons, and boasts performance enhancements such as a turning radius of only 4.58 meters due to its dual-chamber air suspension and intelligent road preview system [3] - The vehicle is equipped with the DiPilot300 advanced driver-assistance system and has a pure electric range of 230 km with a dedicated blade battery for plug-in hybrids [3] Group 2: Sales Performance and Market Challenges - Tengshi's sales heavily rely on the D9 model, which has contributed over 68% of the total sales of 108,800 units in 2023, indicating a lack of performance from other models [4][5] - The N7 model launched in 2023 has seen a drastic decline in sales, with only 98 units sold in September 2025, a 95% drop from its initial peak [7] - The N9 model also experienced a decline in sales after an initial strong performance, indicating a potential issue with sustaining momentum in the market [7] Group 3: Future Outlook and Production Plans - The launch of the N8L is part of Tengshi's strategy to strengthen its market position and diversify its product lineup, with plans for new models and a facelift for the D9 in the coming year [8][9] - The company has reported strong initial order interest for the N8L, leading to increased production efforts to meet demand [8][9]