Guo Ji Jin Rong Bao·2025-10-31 04:28Core Insights - BYD's high-end brand Tengshi officially launched the N8L model, priced at 299,800 yuan and 329,800 yuan for the two variants, which is a reduction of 20,000 yuan from the previously announced pre-sale price, targeting the 300,000 yuan segment of the new energy large six-seat SUV market [1][2] - The N8L is positioned as a family-oriented luxury SUV, complementing the N9 model, which targets the high-end business market, thus creating a full price range coverage for the brand [1][2] - The N8L features a "Yisanfang" three-motor system, weighs 3 tons, and boasts advanced performance features such as a turning radius of only 4.58 meters and a pure electric range of 230 km [1][2] Market Positioning - The N8L's launch marks a critical transition for Tengshi from a "single product" strategy to a "multi-line" approach, aiming to diversify its product offerings [2][4] - The D9 model has been a significant sales driver for Tengshi, achieving over 68% of the total sales of 108,800 units in 2023, but the brand's reliance on this single model poses risks as other models, like the N7 and N8, have underperformed in the market [2][5] - The N7 model has seen a drastic decline in sales, with only 98 units sold in September 2023, down 95% from its initial peak [2][3] Competitive Landscape - The competition in the new energy large six-seat SUV segment is intensifying, with several heavyweight models like Li Auto's i8 and Lynk & Co's 900 entering the market, making it increasingly challenging for the N8L to gain traction [5] - Despite the competitive environment, there has been strong consumer interest in the N8L, leading to a temporary crash of the official reservation platform due to high demand [5] Future Outlook - Tengshi plans to ramp up production to meet the anticipated demand for the N8L, with a commitment to 24-hour, three-shift operations to ensure quality and expedite delivery [5] - The company is set to introduce new models in the coming year, including a facelift for the D9 and new offerings such as a large five-seat SUV and an updated N8, indicating a robust product pipeline [5]