2025区域公用品牌名茶联盟竞合发展交流会上，英德红茶分享“四个领先”品牌理念

Core Insights - The 2025 Regional Public Brand Tea Alliance Competitive Development Exchange Conference was held, focusing on the themes of "brand, competition, and development" in the tea industry [2][4] - The consensus among participants was that the future of the tea industry lies in "co-creation" rather than merely competing within the industry [6][8] Group 1: Brand Development - The conference featured representatives from 22 regional public tea brands, including Yingde Black Tea, who shared insights on brand strategies [3][9] - Yingde Black Tea presented its brand philosophy based on "four leading" aspects: ecological tea gardens, technological advancement, high-quality black tea, and premium branding [11][12] - Yingde Black Tea's brand value was assessed at 5.178 billion yuan, marking an 8.5% increase and ranking first in the national black tea category [16][17] Group 2: Industry Growth - The tea planting area in Yingde exceeds 180,000 mu, with 880 tea enterprises contributing to a comprehensive output value of over 9 billion yuan, aiming to surpass 10 billion yuan by 2025 [18][19] - The region is actively promoting Yingde Black Tea and other major agricultural products, with significant achievements in brand value enhancement over the years [20] - Yingde Black Tea has engaged in various marketing initiatives, including collaborations with popular brands and participation in high-profile events, to expand its market influence [21][23][24] Group 3: Strategic Insights - The conference emphasized that "brand" serves as a guiding principle, transitioning regional public teas from geographical indicators to value symbols [26] - "Competition" is viewed as a methodology to shift the tea industry from zero-sum games to value co-creation [27] - The ultimate goal of these efforts is to propel the Chinese tea industry from scale growth to high-quality development [28]