“冷感”依旧明显，多家银行前三季度信用卡贷款仍在负增长，行业静待周期回暖

Core Viewpoint - The credit card loans of several major banks have significantly decreased compared to the beginning of the year, with some banks also experiencing an increase in credit defaults, reflecting a trend consistent with the semi-annual reports [1][2]. Group 1: Credit Card Loan Performance - As of September 30, 2023, the personal credit card loans of China Merchants Bank amounted to 927.6 billion yuan, showing a reduction of approximately 20 billion yuan in the first three quarters [2]. - The credit card loan balance of China CITIC Bank was reported at 464.92 billion yuan, down by 23.8 billion yuan or 4.87% compared to the end of the previous year [3]. - The credit card loans of the Bank of Communications decreased by about 5 billion yuan, with a total of 533.9 billion yuan as of September 30, 2023 [2]. Group 2: Consumer Behavior and Market Trends - The contraction in credit card loans is linked to a slowdown in consumer debt willingness, with many banks reporting a notable decline in credit card consumption [1][3]. - Despite the negative trend, banks are actively seeking to expand their credit card business through diverse marketing strategies targeting elderly consumers and internet users [3][4]. - Recent promotional activities, such as "full reduction" offers during the "Double Eleven" shopping festival, are being implemented by several banks to attract consumers [4]. Group 3: Future Outlook and Strategies - Industry professionals express optimism for a potential recovery cycle, believing that there will be opportunities for growth after the current downturn [3]. - Banks are focusing on enhancing risk control while planning to promote and increase credit card loan issuance when conditions improve [4].