Financial Performance - WPP reported a Q3 revenue decline of 8.4%, with a year-over-year decrease of 3.5% [2] - The company now expects a revenue decline of 5.5% to 6.0% for 2025, revised down from a previous forecast of 3% to 5% [2] - WPP issued its second profit warning for the year, indicating ongoing financial challenges [2] Leadership and Strategy - New CEO Cindy Rose emphasized that the current financial performance is "clearly far from acceptable" and committed to implementing corrective measures [2] - In her first two months, Rose focused on enhancing WPP's AI capabilities, including a $400 million agreement with Google and the launch of the WPP Open Pro AI platform [3] - WPP Media was rebranded from GroupM, with Rose expressing confidence in the leadership of Brian Lesser to create a data and AI-driven ecosystem [3] Client Acquisition and Market Challenges - Despite challenges, WPP Media secured new business from clients such as Mastercard, Maersk, and Marks & Spencer [4] - The departure of WPP Media's North America CEO Sharb Farjami raised questions about the company's future direction [4]
WPP发布Q3财报：收入下滑8.4%，新CEOCindy Rose承诺采取AI战略进行业务整改
Jing Ji Guan Cha Wang·2025-10-31 05:21