荣耀广告：AI重塑营销底层逻辑，从“流量生意”迈向“智能增长”

Core Insights - The article highlights the transformative impact of AI on the advertising industry, with companies leveraging AI tools for creative processes, resulting in a 50% year-on-year increase in AI-generated advertising business volume and a doubling of production efficiency [1][2]. Group 1: AI Integration in Advertising - AI is becoming a creative partner in advertising, enabling rapid completion of copy and visual design, and optimizing the entire marketing process [1]. - The shift in advertising focus from "traffic" and "price" to "efficiency" and "service" reflects a structural change in communication between brands and consumers, emphasizing personalized marketing [4][10]. Group 2: Honor's Advertising Platform Upgrade - Honor announced a strategic rebranding of its commercial promotion platform to "Honor Advertising" during the 2025 Global Developer Conference, marking a shift towards exploring AI-driven marketing growth models [2][5]. - Key metrics from Honor Advertising include 5.5 billion ad impressions in 2025, over 12,000 clients, and a 20% year-on-year increase in average client value, showcasing the success of its intelligent advertising engine [5][6]. Group 3: Core Capabilities and User Engagement - Honor's advertising capabilities are supported by a vast user base of over 250 million smart terminal devices globally, with over 200 million monthly active users, providing a high-quality data foundation for advertisers [5][6]. - The platform has expanded its marketing touchpoints and integrated AI services into various high-frequency life scenarios, allowing for seamless user engagement and proactive advertising [5][7]. Group 4: Developer Ecosystem and Monetization - The Honor Advertising Alliance has grown to over 5,000 collaborating developers since its launch in March 2024, achieving significant growth in traffic and monetization [8]. - Innovations in the platform include lightweight integration solutions and enhanced user experience features, leading to a sixfold increase in new user conversion rates [8][9]. Group 5: Future Directions and Marketing Philosophy - Honor Advertising aims to continue exploring AI-driven commercialization in 2026, focusing on creating a seamless marketing experience that integrates naturally into users' lives [9][10]. - The overarching goal is to build trust between advertisers and users, transforming advertising from mere exposure to meaningful engagement that resonates with users' aspirations [10].