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国际权威报告:阿里速卖通和Temu重塑全球跨境电商
Cai Jing Wang·2025-10-31 05:54

Group 1 - The top three e-commerce platforms by global traffic in 2025 are Amazon, Temu, and AliExpress, indicating a shift in the cross-border e-commerce landscape driven by Chinese giants [1][5]. - Amazon leads with a monthly average traffic of 2.7 billion visits, while Temu and AliExpress follow with 1.6 billion and 646 million visits, respectively [1][3]. - Temu employs an aggressive low-price strategy to expand its market presence, while AliExpress focuses on enhancing its brand offerings, creating competitive pressure on Amazon [1][4]. Group 2 - The data is sourced from We Are Social, reflecting the average monthly visits for the period of June to August 2025 [5]. - The competitive dynamics suggest that both Temu and AliExpress are successfully capturing market share, with some brands on AliExpress surpassing Amazon in sales after upgrading their brand export plans [1].