INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–30 September 2025: Marimekko's net sales and operating profit increased in the third quarter

Core Insights - Marimekko's net sales and operating profit increased in the third quarter of 2025, with net sales reaching EUR 50.8 million, an 8% increase from EUR 47.2 million in the same period of 2024 [7][11] - The company expects net sales for 2025 to grow from EUR 182.6 million in 2024, with a comparable operating profit margin estimated at 16-19% [4][18] Financial Performance - In Q3 2025, net sales increased by 8% to EUR 50.8 million, driven by a 15% rise in wholesale sales [11] - Operating profit for Q3 improved to EUR 12.5 million, a 13% increase from EUR 11.1 million in Q3 2024, with a comparable operating profit of EUR 12.7 million [6][12] - For the January-September period, net sales grew by 5% to EUR 134.8 million, with operating profit reaching EUR 23.1 million [7][12] Market Dynamics - The growth in net sales was particularly strong in Finland and internationally, with Finnish sales increasing by 7% and international sales by 8% [11][12] - The company noted that licensing income was significantly lower than the previous year, impacting overall net sales [7][12] Strategic Initiatives - Marimekko is focusing on expanding its international presence, particularly in Asia, with plans to open 10-15 new stores in 2025 [20][21] - The company launched a French-language online store and opened its first flagship store in Paris to enhance global brand awareness [17] Challenges and Outlook - The company faces uncertainties related to global economic conditions, including geopolitical tensions and consumer confidence, which may affect sales and profitability in 2025 [18][19] - Fixed costs are expected to rise in 2025, influenced by general cost inflation and increased marketing expenses [23]