INTERIM REPORT OF MARIMEKKO CORPORATION, 1 January–30 September 2025: Marimekko’s net sales and operating profit increased in the third quarter

Core Insights - Marimekko's net sales and operating profit increased in the third quarter of 2025, with net sales reaching EUR 50.8 million, an 8% increase from EUR 47.2 million in the same period of 2024 [7][11] - The company expects net sales for 2025 to grow from EUR 182.6 million in 2024, with a comparable operating profit margin estimated at 16-19% [4][18] Financial Performance - In Q3 2025, net sales increased by 8% to EUR 50.8 million, driven by a 15% rise in wholesale sales [7][11] - Operating profit for Q3 improved to EUR 12.5 million, a 13% increase from EUR 11.1 million in Q3 2024, with a comparable operating profit of EUR 12.7 million [6][12] - For the January-September period, net sales grew by 5% to EUR 134.8 million, with operating profit rising to EUR 23.1 million [7][13] Market and Sales Insights - International sales accounted for 46% of total net sales in Q3 2025, with both wholesale and retail sales contributing to the growth [6][7] - The company reported a 3% increase in net sales in Finland, supported by positive retail sales development [7][13] - Marimekko's brand sales outside Finland decreased by 16% in Q3 2025 compared to the previous year [8] Strategic Developments - The company is focusing on expanding its international presence, particularly in Asia, with plans to open 10-15 new stores in 2025 [20][21] - Marimekko launched a French-language online store in August 2025, ahead of the opening of its first Paris flagship store [17] - The company continues to invest in its brand and customer community through various events and exhibitions, including the "Field of Flowers" exhibition [14][15] Future Outlook - The company anticipates challenges in 2025 due to uncertainties in the global economy, including geopolitical tensions and consumer behavior [18][19] - Licensing income is expected to be significantly lower in 2025 compared to the previous year, impacting overall net sales [22] - Fixed costs are projected to rise in 2025, influenced by general cost inflation and increased marketing expenses [23]