多地现排队热潮！“奶皮子糖葫芦”原材料销量上涨，理性消费成提醒重点

Core Insights - The innovative snack "Milk Skin Tanghulu" has gained immense popularity, leading to long queues in cities like Nanjing, with consumers waiting for hours and a significant increase in sales for vendors [1][3] - The social media buzz around "Milk Skin Tanghulu" has reached over 40 million views and 200,000 discussions on platforms like Xiaohongshu, with many users sharing their experiences and photos [3] - The surge in demand has caused raw material prices to rise by three to four times, with suppliers indicating that prices will not fluctuate unless absolutely necessary [7] Market Dynamics - The raw material market has seen a notable increase in the price of milk skin, with some suppliers already implementing pre-sale strategies due to high demand [7] - E-commerce platforms have reported a significant increase in sales of milk skin, with many listings specifically targeting its use in making "Milk Skin Tanghulu" [7] - Most suppliers of milk skin are concentrated in Inner Mongolia, indicating a regional supply chain focus [7] Consumer Behavior - The popularity of "Milk Skin Tanghulu" has led to the emergence of a secondary market for "queueing" and "purchasing" services, with fees reaching up to 140 yuan in addition to the product price [10] - Consumers have expressed frustration over the long wait times and the possibility of leaving empty-handed, highlighting the challenges of high demand [10] - The phenomenon of high-priced secondary purchases is not unique to this product, as similar trends have been observed with other trendy food items [13]