东方美谷·自然堂未来美妆城启幕，打造“首发经济+文旅商体展”工业旅游城新标杆

Core Points - The "Oriental Beauty Valley · Chando Future Beauty City" was officially launched in Fengxian, Shanghai, marking a significant project under the "first launch economy" strategy of the local government [1][3] - The project integrates smart manufacturing, industrial tourism, and scientific experience, showcasing Chando Group's strengths in innovation and sustainable development [3][4] Group 1: Project Overview - The beauty city features four main launches: the future beauty city, a cosmetics science and art exhibition, a factory store, and new product releases, highlighting Chando Group's comprehensive capabilities [3] - The project occupies 161 acres with a total construction area of 127,000 square meters, housing 68 production lines with an annual capacity exceeding 400 million units [3][9] Group 2: Technological Integration - The project includes a smart sorting center and fully automated production lines, demonstrating advanced levels of intelligent manufacturing in China's beauty industry [9][11] - The smart sorting center utilizes IoT and 3D modeling for precise inventory management and real-time alerts, ensuring efficient logistics across over 60,000 retail stores nationwide [9][11] Group 3: Sustainability Initiatives - The beauty city incorporates ESG principles, featuring a green system with solar panels generating 3.5 million kWh annually, meeting 80% of the facility's electricity needs [13] - Measures such as 100% wastewater recycling and the use of reusable packaging aim for zero emissions and sustainable production practices [13] Group 4: Consumer Experience - The factory store serves as a unique direct sales platform for all Chando brands, allowing visitors to experience the production process while purchasing products [14] - Local residents can enjoy a 10% discount at the factory store, promoting regional consumption and fostering a sense of community pride [16] Group 5: Future Development - The project aims to create an open innovation ecosystem by integrating industry, academia, and research, enhancing educational experiences related to industrial tourism [16] - The successful launch of the beauty city is a practical step towards developing new productive forces and enhancing Shanghai's position in the beauty and health industry [16]