抖音“苏超”数据报告：团购销售额涨68%，这两个热梗出圈

Core Insights - The report highlights the significant impact of the "Su Chao" event on consumer behavior in Jiangsu, with a total of 370 billion views and over 4.3 billion likes on related content from May 10 to October 20 [1][3] - There was a notable increase in group buying orders and sales during the event, with Jiangsu's group buying orders rising by 24% year-on-year and sales increasing by 68% [1][4] Group Buying and Sales Growth - Jiangsu's restaurant group buying sales surged by 55% during the event, with specific dishes like radish fried rice seeing a 41-fold increase in orders [4][6] - The top five cities in terms of consumer spending were Nanjing, Suzhou, Wuxi, Xuzhou, and Changzhou, with Nanjing leading in offline spending despite not reaching the finals [3][4] Night Economy and Popular Venues - Nighttime group buying orders increased by 25% year-on-year, with sales up by 66% during the event [5][6] - The top five night markets included Xuzhou, Suqian, Yangzhou, Changzhou, and Nanjing, while the top five shopping districts were Nanjing's Xinjiekou, Suzhou's Yuanhe and Shantang Street, and Nanjing's Fuzimiao [5][6] Tourism and Leisure Spending - The event stimulated tourism-related group buying orders, which rose by 32% compared to the previous period, with hotel bookings increasing by 51% and sales by 62% [6][8] - The leisure and entertainment sector also saw a boost, with orders for sports and leisure apparel increasing by 103% and sales skyrocketing by 310% [7][8] Marketing and Engagement Initiatives - The platform initiated the "Follow Su Chao to Travel Jiangsu" campaign, which generated over 13.5 billion yuan in consumer spending, marking a 49% increase year-on-year [8]