海尔生物2025全球合作伙伴大会启幕，深耕本土化打造出海新范式

Core Viewpoint - The narrative of Chinese companies going global is evolving from "going out" to "going in," with Haier Biomedical leading this transformation through a focus on technology, localization, and ecosystem collaboration [1][2]. Group 1: Strategic Shift - Haier Biomedical's globalization is characterized by a systematic strategic elevation, moving beyond mere product competition to a multidimensional contest involving scenario innovation, local responsiveness, and ecosystem integration [2]. - The company aims to transition from being a "product supplier" to a "solution co-builder" by establishing localized centers for marketing, logistics, and after-sales service [3]. Group 2: Localization Strategy - The "one country, one policy" localization strategy is essential for true globalization, allowing Haier Biomedical to respect market differences and tailor solutions to local needs [3]. - Recent collaborations with top-tier institutions and strategic partnerships in various countries demonstrate the effectiveness of this localized approach, leading to increased recognition and repeat purchases from overseas clients [3]. Group 3: Ecosystem Collaboration - Haier Biomedical's presence in over 160 countries with more than 1,100 partners reflects its strategic vision of building a "zero-boundary ecosystem," enhancing its competitive edge from "product power" to "platform power" [4]. - The shift towards ecosystem collaboration allows global partners to become a community of shared interests, collectively taking on market responsibilities and sharing innovation outcomes [6]. Group 4: Future Directions - The company's practices indicate that Chinese enterprises' globalization has entered a "deep water zone," where success hinges on ecosystem-building capabilities, depth of local integration, and efficiency in global resource allocation [6]. - For Chinese medical companies to secure a significant position in the global landscape, they must move beyond a singular focus on manufacturing advantages to a comprehensive strategy that includes technology, scenarios, and ecosystems [6].