大湾区对外窗口之“顺”：文旅融合助力成为全球了解中国首站

Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is experiencing a surge in inbound tourism, driven by policies such as the 240-hour visa-free transit and the upcoming 15th National Games, showcasing its unique resilience and potential [1][9] - The GBA is positioning itself as a premier destination for foreign tourists, offering a seamless blend of business and leisure experiences, which is increasingly appealing to international visitors [2][5] Inbound Tourism Development - The GBA has developed a robust inbound tourism market, with foreign tourists enjoying a "one-stop" experience that combines sightseeing, shopping, and cultural exploration [1][2] - Tour guides report that foreign visitors are increasingly interested in both cultural and modern attractions, with popular itineraries including historical sites and contemporary landmarks [2][3] Business and Leisure Integration - The integration of business and tourism is evident, with foreign business travelers attending trade fairs like the Canton Fair while also exploring local attractions [4][5] - Companies are adapting to this trend by offering tailored services that cater to the dual needs of business and leisure for foreign visitors [5][6] Policy Support and Infrastructure - Recent policy enhancements, such as the Guangdong provincial government's initiatives to improve inbound tourism quality, are facilitating a more comfortable and engaging experience for foreign tourists [4][6] - The GBA's strategic location and visa policies are enabling a more interconnected travel experience across Hong Kong, Macau, and mainland cities [7][8] Economic Impact - Major events and attractions in the GBA are contributing significantly to local economies, with Hong Kong reporting substantial visitor spending and economic growth linked to tourism [6][9] - The GBA aims to become a global tourism hub, leveraging its diverse cultural and economic offerings to attract more international visitors [9]