朱时茂重阳脱口秀燃动郎酒下沙大典 红花郎多场景续写“当红”故事

Core Viewpoint - The event highlighted the deep connection between the brand Langjiu and the Chinese cultural tradition, particularly through the celebration of the Double Ninth Festival, emphasizing the importance of honoring elders and the significance of classic memories in Chinese society [2][3]. Group 1: Brand and Cultural Significance - Langjiu was awarded the title of "Chinese Famous Liquor" in 1984, marking a significant milestone in its history and establishing its classic status [2]. - The collaboration between Langjiu and the Spring Festival Gala has lasted for 16 years, symbolizing a strong bond between the brand and a key cultural event in China [2][3]. - The brand's image as a "national brand" has been solidified through its presence in various celebratory events, including weddings and family gatherings, making it a cultural symbol in Chinese society [4][5]. Group 2: Marketing and Consumer Engagement - Langjiu has launched initiatives such as "Happiness Wedding Banquets" and "Longevity Celebrations," focusing on immersive experiences to deepen its engagement in the wedding and longevity markets [4]. - The brand's innovative approach to traditional celebrations, such as the "Longevity Feast," allows it to connect with consumers' daily lives and emotional expressions [3][5]. - By positioning itself as a key element in significant life events, Langjiu transcends the role of a mere beverage, becoming a cultural symbol that embodies happiness and tradition [5].