C&S(SZ:002511) Nan Fang Du Shi Bao·2025-10-31 08:59Core Viewpoint - Zhongshun Jierou is expanding its product offerings beyond paper products to include various consumer goods, aiming to establish a strong second growth curve while maintaining its dominance in the paper segment, which still accounts for approximately 99% of its revenue [1][6]. Group 1: Business Expansion - Zhongshun Jierou has launched multiple new products this year, including toothpaste, bottled water, and Lingzhi beverages, as part of its diversification strategy [1][2]. - The company has developed a brand system that includes 12 brands, such as Jierou and Duoleimi, to support its expansion into new markets [2]. - The "Daily Health Experience Hall," opened in June, serves as a physical space for consumers to experience the company's health-related products, showcasing its commitment to health trends [4]. Group 2: Financial Performance - In the first half of the year, Zhongshun Jierou's paper product revenue grew by 8.17% to 4.28 billion yuan, accounting for 98.85% of total revenue, while personal care and other segments saw a 22.75% decline in revenue to 49.65 million yuan, representing only 1.15% of total revenue [6]. - For the first three quarters, the company reported a revenue increase of 8.78% to 6.48 billion yuan and a net profit growth of 329.59% to 230 million yuan [7]. - Sales expenses increased by 11.98% to 1.43 billion yuan, while R&D expenses decreased by 33.89% to 119 million yuan, attributed to improved R&D efficiency and resource adjustments [7].