九阳股份:零售市占稳步提升 筑起可持续竞争力

Core Insights - Joyoung Co., Ltd. has recently received multiple awards in the ESG field, including the "Zhejiang Charity Award" for its "Joyoung Food Education Workshop" project, the "Best Progress in Industry" award from S&P Global CSA 2024, and the "ESG New Benchmark Enterprise Award" from Securities Star [1][2] Group 1: ESG Achievements - The "Joyoung Food Education Workshop" project, initiated by the Joyoung Public Welfare Foundation, won the highest award in Zhejiang's charity sector [1] - Joyoung Public Welfare Foundation was established on December 28, 2020, by Joyoung and its founding team as a 5A non-public fundraising foundation [1] - The company has built 1,654 public kitchens in underdeveloped areas, benefiting over 600,000 teachers and students daily, significantly improving their dietary environment and nutritional status [2] Group 2: Financial Performance - In the third quarter of 2025, Joyoung reported a 106.67% year-on-year increase in net profit after deducting non-recurring items, with a total of 192.5 million yuan for the first three quarters, representing a 48.17% increase [1] - The gross profit margin improved to 26.92% [1] - According to data from Aowei Cloud Network, sales of Joyoung's online products, including wall-breaking machines, soybean milk machines, and rice cookers, increased by 4.7%, 26.5%, and 5.0% year-on-year, respectively, in the first three quarters of 2025 [1] Group 3: Market Strategy - The company aims to enhance product and brand value by launching high-quality products that users are willing to recommend, thereby increasing market share [2] - Domestic sales share is expected to grow due to channel reforms and the low sales base in the kitchen appliance sector, which is anticipated to return to positive growth [2]