Core Insights - The 2025 Short Video Creation and Communication Conference was held in Beijing, focusing on the theme of "Systemic Reform and Innovative Breakthroughs" [3][5] - The conference highlighted the importance of short videos as a key medium for mainstream public opinion and cultural dissemination, emphasizing the need for innovation and quality in content creation [7][8] Group 1: Conference Overview - The conference was organized by the China Industry Newspaper Association and attended by nearly 300 representatives from various industry media, universities, and platforms [3][5] - Keynote speeches were delivered by prominent figures, including Zhao Zizhong from the Communication University of China and Chen Changfeng from Tsinghua University, discussing the role of AI in media development [11][12] Group 2: Industry Challenges and Opportunities - Short video user numbers in China continue to grow, but challenges such as content homogenization and insufficient innovation capabilities remain [7] - The industry is encouraged to deepen content creation, embrace technological innovations like AI and big data, and establish industry standards for short video production and dissemination [7][8] Group 3: Strategic Recommendations - Industry media should focus on creating high-quality content that reflects contemporary themes and regional cultural characteristics [7] - There is a call for the development of a talent pool that understands industry dynamics, communication, technology, and user needs to enhance production processes [5][6] - The conference emphasized the need for collaboration among industry players to share resources and experiences, thereby improving overall development [8][21]
聚焦短视频创新路径 擘画高质量发展蓝图 2025短视频创作与传播大会在北京召开
Zheng Quan Shi Bao Wang·2025-10-31 09:41