“蛋卷女王”伍素萍：扎根特区44载，食品行业书写传奇

Core Viewpoint - Zhu Hai Yuan Long Food Co., Ltd. is the leading enterprise in the egg roll industry in Guangdong Province, showcasing a successful transformation from a small factory to a major player in the market over 37 years of development [4][26]. Company Overview - Zhu Hai Yuan Long Food Co., Ltd. is located in the Jin Ding Technology Park, covering tens of thousands of square meters and is recognized as the top seller in the egg roll market in Guangdong [2]. - The company was established as one of the first Sino-foreign joint ventures in Zhu Hai, evolving from a "processing trade" model to one focused on independent innovation [4][5]. Leadership and Growth - Wu Su Ping, the co-chairman and general manager, has played a pivotal role in the company's growth, transitioning from an ordinary accountant to a prominent figure in the industry, earning titles such as "Egg Roll Queen" [4][26]. - The company underwent significant changes in 1998, aligning with the rapid development of the Zhu Hai Economic Special Zone, which allowed it to enhance internal vitality and efficiency [12][14]. Market Position and Strategy - The company identified egg rolls as a key product due to their cultural significance and market potential, leading to a strategic shift from OEM production to establishing its own brand [14][16]. - By 2003, with the entry of foreign retail giants like Walmart and Carrefour, Yuan Long's egg rolls gained widespread distribution, marking a significant leap in its market presence [16]. Financial and Operational Milestones - The company successfully acquired a 60,000 square meter production base in Jin Ding, which was crucial for its explosive growth [16]. - Yuan Long Food Co., Ltd. has achieved a dominant position in the egg roll market, becoming the top seller in Guangdong Province [16]. Community Engagement and Social Responsibility - Wu Su Ping has been actively involved in social responsibility initiatives, organizing events and participating in various charitable projects, reflecting the company's commitment to giving back to the community [23][24]. - The company has contributed to the growth of the local economy, with the private sector in Zhu Hai expanding significantly over the years, indicating a robust business environment [21].