Xin Lang Cai Jing·2025-10-31 09:53Core Insights - Starbucks China reported strong performance in Q4 of FY2025, with revenue growth and improved profit margins, indicating a successful recovery trajectory in the market [1][2] Financial Performance - Revenue for Q4 increased by 6% year-on-year, reaching $831.6 million, while total revenue for FY2025 grew by 5% to $3.105 billion [1] - Same-store sales rose by 2%, with a 9% increase in transaction volume, and operating profit margins remained in double digits [1] Growth Drivers - The growth in same-store sales is attributed to multi-dimensional innovation, including product innovation, expansion of the delivery channel, and enhanced membership benefits [1] - The newly launched tea latte series and breakfast sandwich offerings have contributed to increased sales, particularly during afternoon hours [1] Store Expansion - In Q4, Starbucks opened 183 new stores and entered 47 new county-level markets, totaling 415 new stores for FY2025 [2] - As of the end of FY2025, Starbucks operates 8,011 stores across 1,091 county-level cities in China [2] Operational Efficiency - New stores have maintained high profitability levels, with new openings contributing above-average same-store sales within two years [3] - The CEO emphasized the company's commitment to sustainable high-quality growth in the Chinese market, supported by over 60,000 partners delivering exceptional service [3]