与全球用户同行 捷途7年累计销量站上200万台大关

Core Insights - Jietu Automobile has achieved a significant milestone with the production of its 2 millionth vehicle, reflecting a rapid increase in sales over seven years through a differentiated competitive strategy and deep understanding of user needs [1][7] Group 1: Market Strategy - Jietu has successfully carved out a niche in the "Travel+" segment, focusing on consumer demands for travel and mobility since its establishment in 2018, which has allowed it to find a differentiated competitive path in the Chinese automotive market [2] - The company has shifted its product definition logic to be user-centric, resulting in products that meet market demands effectively, exemplified by the launch of the Shanhai L7 PLUS, which targets family travel needs [2][5] Group 2: User Engagement - Jietu emphasizes a user-centric approach, implementing a "Three 100% User Service" initiative that includes 100% direct engagement with users, enhancing service capabilities through streamlined processes [2][3] - The efficiency of user communication is highlighted by instances where customers can directly connect with top executives for support, showcasing a high level of responsiveness [3] Group 3: Product Development - The Jietu Traveler SUV has popularized the "boxy" SUV design, achieving over 100,000 sales within nine months of launch, setting records for rapid sales growth in this category [5] - The demographic of Jietu Traveler users shows a strong appeal among younger consumers, with 66% under 40 years old and 24% being female, indicating a successful market penetration strategy [5] Group 4: Global Expansion - Jietu is leveraging Chery's extensive experience in global vehicle development and has established a presence in 91 countries and regions, with over 2,000 sales and service outlets worldwide [7] - The achievement of 2 million sales in seven years is a testament to Jietu's market insight and commitment to a user-centered strategy, providing a viable reference for other Chinese automotive brands aiming for global competitiveness [7]