Xin Lang Ke Ji·2025-10-31 09:54Core Insights - Midea Group is implementing a dual-brand strategy with COLMO and Midea to enhance home intelligence through "integration of people, vehicles, and homes" to meet user needs across different spaces and scenarios [1][2] Group 1: Company Strategy - Midea's strategy focuses on user needs, emphasizing that solutions will be developed based on actual user requirements rather than following trends or concepts [1] - The company conducted in-depth user research to understand the potential of smart home technology among users with various brands of cars and home appliances [1] Group 2: Industry Context - The growth of home intelligence is linked to the rise of mobile internet and smart vehicles, indicating that these developments are interconnected rather than isolated [1] - Midea's approach contrasts with Xiaomi's similar "integration of people, vehicles, and homes" concept, highlighting a focus on delivering user value rather than merely creating an ecosystem [2]