Zhong Guo Jin Rong Xin Xi Wang·2025-10-31 10:31Core Viewpoint - Li Auto announced a voluntary recall of 11,411 units of its MEGA model due to insufficient corrosion resistance of the coolant, highlighting the importance of proactive measures in ensuring vehicle safety and quality control in the automotive industry [1] Group 1: Company Actions - Li Auto will replace the power batteries and related equipment for the recalled vehicles free of charge [1] - The company is committed to conducting safety inspections and repairs for the affected batch of vehicles to eliminate risks [1] Group 2: Industry Context - The automotive recall system has become a normalized practice in the industry, essential for quality control and consumer safety [1][2] - In the past five years, the average number of annual recalls in China has reached 216, with over 7.59 million vehicles recalled, indicating a trend towards normalization of recalls [2] - International automotive companies, including Mercedes-Benz, Audi, and Tesla, have also implemented recalls this year, demonstrating that recalls can enhance product optimization and reflect a mature quality management system [4] Group 3: Challenges and Perceptions - Over half of the recalls in China are driven by regulatory actions rather than voluntary corporate initiatives, revealing a significant challenge in the industry's perception of recalls [4][5] - There exists a cognitive bias among both companies and consumers regarding recalls, with many viewing them as a negative mark rather than a demonstration of corporate responsibility [5] - The normalization of recalls is crucial for the high-quality development of the automotive industry, as it allows companies to address defects that are nearly impossible to avoid entirely [5]