How Warner Bros. Discovery aims to ignite a bidding war — despite Trump's support for Paramount Skydance's takeover offer

Core Viewpoint - David Zaslav is seeking to initiate a bidding war for Warner Bros. Discovery (WBD) with potential interest from major companies like Netflix, Amazon, and Comcast, while also considering a sale to Paramount Skydance, backed by Donald Trump and the Ellison family [1][4][22] Group 1: Potential Buyers and Interests - The Ellison family, led by David and Larry Ellison, is interested in acquiring WBD due to its strong assets, including the top-ranked studio and significant streaming services [3][17] - Trump is reportedly pushing for the Ellisons to acquire WBD to ensure favorable coverage from CNN, which has been perceived as biased against his administration [2][7] - Comcast CEO Brian Roberts is under pressure to engage in a deal with WBD to maintain relevance in a competitive content landscape, as Universal Studios has lagged behind Warner Bros. [15][20] Group 2: Zaslav's Strategy - Zaslav believes he can secure higher bids than the current offer of $23.50 per share from the Ellisons by attracting other bidders [4][22] - He is confident that even if the Department of Justice (DOJ) rejects potential suitors, he can challenge the decision in federal court, citing a precedent where a court overruled an antitrust veto during the Trump administration [10][11] - Zaslav argues that the current antitrust concerns are overstated due to the evolving media landscape and believes that major companies need WBD's content for future programming [21][22] Group 3: Regulatory Environment - The sale of WBD would be reviewed by the DOJ's antitrust division rather than the Federal Communications Commission (FCC), which may favor a more market-oriented approach [5][6] - The DOJ antitrust chief, Gail Slater, has considerable discretion in deal approvals, which could influence the outcome of any potential sale [6][9] - Zaslav is leveraging the notion that the antitrust case against a merger may not be strong enough to deter major companies from pursuing the acquisition [21][22]