“知道会火，没想到会这么火！”深圳山姆新店开业首日排长队

Core Insights - The opening of the Sam's Club in Bao'an District, Shenzhen, on October 31, attracted significant attention and high foot traffic, with long queues outside the store on its first day [1][3]. Group 1: Store Opening and Consumer Response - The Bao'an store is the fifth Sam's Club in Shenzhen and the 59th nationwide, showcasing the strong consumer power in Shenzhen [3]. - The store's opening day was marked by a vibrant atmosphere, with customers expressing surprise at the high level of interest and engagement [1]. Group 2: Product Offering and Global Sourcing - Sam's Club offers a one-stop shopping experience for global products, with competitive pricing that appeals to consumers, such as a popular skincare product available at a lower price than through traditional channels [5]. - The store features a "global purchase" section where members can order products online via the Sam's Club app, enhancing convenience and accessibility [5]. Group 3: Local Manufacturing and Collaboration - The Bao'an store highlights local manufacturing by showcasing over 40 products from more than ten local enterprises, integrating local brands with international offerings [6][7]. - Products from local brands, such as electronics and home goods, are prominently displayed, reflecting the collaboration between the warehouse retail model and local manufacturing [7]. Group 4: Consumer Engagement and Experience - The store experienced high consumer enthusiasm, particularly in the bakery and fresh food sections, with popular items selling out quickly [9]. - Sam's Club is committed to enhancing product offerings based on member feedback, exemplified by adjustments made to their private label products to better suit local tastes [12]. Group 5: Membership and Service Enhancements - The Bao'an store is equipped with various service areas, including an optical center and a hearing center, to cater to diverse member needs [12]. - The store employs multiple delivery options, such as "Express Delivery" and "Citywide Delivery," to enhance the shopping experience for members [12].