BIEM(SZ:002832) Xin Lang Cai Jing·2025-10-31 12:41Core Viewpoint - The company reported its Q3 2025 results, showing resilience in a challenging market environment with revenue growth and stable gross margins despite a decline in net profit [1][2]. Group 1: Financial Performance - For the first three quarters of 2025, the company achieved revenue of 3.2 billion (RMB), representing a year-on-year increase of 6.7%, while net profit attributable to shareholders was 620 million (RMB), down 18.7% year-on-year [1]. - In Q3 2025, revenue reached 1.1 billion (RMB), reflecting a year-on-year growth of 3.2%, with net profit of 205 million (RMB), a decrease of 27.4% year-on-year [1]. - The gross margin for the first three quarters of 2025 was 75.6%, slightly down by 0.8 percentage points year-on-year, indicating strong brand value and pricing power [1]. Group 2: Operational Highlights - The company has strategically embraced e-commerce, with revenue from this segment increasing by 71.8% year-on-year to 210 million (RMB) in the first half of 2025, maintaining a high gross margin of 77.9% [2]. - The direct sales revenue for the first half of 2025 was 1.41 billion (RMB), up 10.6% year-on-year, while franchise revenue was 460 million (RMB), down 10.3% year-on-year [2]. - The total number of stores at the end of the first half of 2025 was 1,328, with 672 direct stores and 656 franchise stores, indicating a healthy expansion of the offline network [2]. Group 3: Brand and Market Position - The company has established itself as a multi-brand high-end apparel group, with a portfolio that includes brands like Biyinlefen and Cerruti 1881, catering to the elite consumer segment [3]. - The company maintains a "buy" rating, with projected net profits of 700 million (RMB), 810 million (RMB), and 970 million (RMB) for 2025, 2026, and 2027, respectively, corresponding to price-to-earnings ratios of 13, 11, and 9 [3].