Zhong Jin Zai Xian·2025-10-31 12:50Core Insights - The consumption market in Hebei is experiencing an unprecedented surge, driven by JD Discount Supermarket's "Thousand Pigs and Ten Thousand Tons of Vegetables" initiative, which has attracted large crowds and high demand for products [1][5]. Group 1: Sales Performance - During the event, pork sales increased by over 200% compared to the period before the event, with specific cuts like belly pork, hind leg, and front shoulder seeing sales growth exceeding 600% [5]. - The event attracted over 20,000 visitors in a single day, indicating a level of engagement that far exceeded expectations [5]. Group 2: Consumer Behavior - Local wholesalers and ordinary consumers participated in the purchasing frenzy, with pork prices dropping to as low as 4.99 yuan per kilogram, which is cheaper than wholesale market prices [3]. - Consumers expressed satisfaction with the prices and quality of essential goods like eggs and cooking oil, noting that prices were more competitive than traditional markets [7][9]. Group 3: Operational Strategy - JD Discount Supermarket leverages a strong supply chain and a "direct sourcing" model to ensure freshness and sufficient supply of essential goods, eliminating middlemen to maintain price advantages [11]. - Following the successful launch in Zhuozhou, JD Discount Supermarket plans to expand the "Thousand Pigs and Ten Thousand Tons of Vegetables" initiative to six stores in Hebei and Suqian on November 1 [11]. Group 4: Market Trends - The success of the initiative reflects a strong consumer demand for high-cost performance essential goods and highlights the potential of new retail models to enhance the quality of life for consumers [11].