第六届“11直播月”在上海长宁区启动

Core Points - The sixth "11 Live Month" and the Changning District Live Economy Cluster Theme Event were launched on October 31, co-hosted by the Shanghai Municipal Commission of Commerce and the Changning District People's Government [1] - The event aims to implement the "Shanghai Three-Year Action Plan for Promoting High-Quality Development of the Live Economy (2024-2026)" and leverage Shanghai's advantages in live e-commerce to stimulate consumer potential [1] Group 1 - The event will feature over 60 diverse online and offline themed live streaming activities across seven major sectors, including domestic products, fashion trends, local life, and cultural tourism [3] - The "Local Life" sector will enhance consumer experience through digital empowerment of business districts, offering group purchase subsidies and traffic support to boost local consumption [3] - The "CIIE Good Goods" sector will utilize the spillover effect of the China International Import Expo to facilitate rapid marketing of imported goods through live streaming [3] Group 2 - The "Changning District Live Economy Cluster Development Coordination Mechanism" was officially established, involving 11 departments to collaboratively support the live economy [4] - Various activities will be held in Changning District, including the launch of a training base for online hosts and the establishment of local standards for the live economy [4] - The International Consumption Friendly Environment Experience Officers will be appointed to promote Changning's unique business environment through live streaming [4] Group 3 - The Hongqiao International Central Business District will host complementary activities during the "11 Live Month," including live streaming events that showcase global products and interactive activities [5] - The Shanghai Network Anchor Training Base was officially launched in Changning, and a local standard initiative for quality e-commerce live streaming was proposed [5] - Influential online personalities were appointed as "International Consumption Friendly Environment Experience Officers" to enhance the promotion of Changning's live economy [6]