（经济观察）中国“村超”“苏超”破圈传播 撬动地方经济

Core Insights - The rise of grassroots sports events like "Village Super" and "Su Super" has transcended the events themselves, activating public participation and exploring new pathways for local economic development [1][2]. Group 1: Village Super - "Village Super" initiated in May 2025 in Rongjiang County, Guizhou, with 20 grassroots teams, has become a viral phenomenon by combining football, ethnic culture, and new media [1]. - The event attracted over 20 million tourists in a single season, generating tourism revenue of 24 billion RMB and leading to the establishment of 8,086 new market entities in Rongjiang County [1]. - The success of "Village Super" is attributed to its grassroots approach, showcasing local culture and stories of amateur players to create a compelling brand [1]. Group 2: Su Super - "Su Super," a city football league in Jiangsu, gained immense popularity during the summer, with a single match attracting 200,000 comments and over 3.8 billion exposures [2]. - Sponsorship prices skyrocketed from 15,000 RMB to 3 million RMB as the event gained traction, indicating its commercial viability [2]. - A video series titled "Brothers from the Same State" garnered over 170 million views, further enhancing the event's visibility and engagement [2]. Group 3: Technological Integration - The integration of advanced technologies like AI, VR, and ultra-high-definition content is breaking the time-space limitations of sports event broadcasting [3]. - The collaboration between "Village Super" and local tourism initiatives, such as the "Travel with Village Super" campaign, resulted in a 300% increase in bookings for nearby accommodations [3]. - The combination of sports events with cultural and digital elements is creating a new ecosystem for sports and media, facilitating the conversion of online traffic into economic growth [3]. Group 4: Industry Potential - The Chinese government aims to cultivate world-class sports enterprises and events by 2030, with the sports industry expected to exceed 7 trillion RMB in total scale [3].