京东11.11下单用户数增长超117% 订单量增长超125%
Huan Qiu Wang·2025-10-31 13:26

Core Insights - JD's 11.11 shopping event saw significant growth, with user numbers increasing by over 117% and order volume rising by over 125% compared to the previous year [1] - The event showcased a variety of innovative business models, with hotel night stays increasing by 7.3 times and flight ticket sales up by 4.5 times [2] - JD's logistics and supply chain innovations, including AI applications and enhanced delivery capabilities, contributed to improved operational efficiency and customer experience [3] Summary by Categories User Engagement and Sales Performance - JD's 11.11 event recorded over 117% growth in user numbers and over 125% growth in order volume [1] - The sales of JD's exclusive new products reached five times last year's figures, with significant growth in categories such as snacks (832%), alcohol (732%), and office supplies (115%) [1] Innovative Business Models - The travel segment experienced a remarkable increase, with hotel night stays up by 7.3 times and flight ticket sales increasing by 4.5 times [2] - The "Seven Fresh" brand saw a 35% increase in traffic, with its food delivery orders doubling compared to the opening period [2] Logistics and Operational Efficiency - The number of inbound goods increased by over 50%, while inventory turnover days decreased to 30.9 days, a reduction of over 20% [3] - 95% of self-operated orders and 87% of orders in towns and streets were delivered within 24 hours, with next-day delivery rates in regions like Xinjiang and Tibet reaching 45.5% [3] - JD's logistics innovations, including the "Super Brain Model 2.0" and the "Wolf Pack" robot team, enhanced picking efficiency by 10% and supported the delivery of over 50 million items [3]