微短剧观察：杭州临平如何因小“屏”而变？

Core Insights - The third Hangzhou Micro Short Drama Conference will be held from November 10 to 11 in Linping District, highlighting the area's role in the micro short drama industry [1][3] - The micro short drama market in China is projected to exceed 50.5 billion yuan in 2024, surpassing box office revenues, and is becoming a significant growth point for online audio-visual income [3][5] - Linping has positioned itself as a leader in the micro short drama sector, establishing a comprehensive industry chain and aiming to become a "national micro short drama city" by 2024 [5][6] Industry Development - Linping has developed a "write-shoot-broadcast-evaluate-invest" integrated industry chain for micro short dramas, and has hosted the first national micro short drama conference [5][6] - The area has seen significant achievements, including the production of "Miss Zhao's Diary," which was selected for the Ministry of Culture's support program, and the virtual reality film "Warrior of the Sky," which is the first of its kind in Zhejiang to receive official approval [6][7] - Linping's "Linying Factory" has been recognized as a digital trade characteristic base and is among the top ten micro short drama bases in the country, having supported over 700 filming projects [6][7] Market Expansion - Linping is encouraging local creations to combine with international perspectives, with successful exports of dramas and micro short dramas to overseas platforms [9] - The local government is facilitating the establishment of a service chain for overseas filming, enhancing the international influence of Chinese micro short dramas [9]