F&M Bank Appoints Amy Cover as Chief Marketing & Experience Officer

Core Insights - F&M Bank has appointed Amy Cover as Chief Marketing & Experience Officer, expanding her role to lead marketing, customer experience, and internal communications [1][2][3] Group 1: Leadership and Role Expansion - Amy Cover has been with F&M Bank since 2009 and previously served as SVP | Chief Marketing Officer, contributing significantly to the bank's growth and digital transformation [3] - The expanded role of CMXO emphasizes the integration of marketing, customer experience (CX), and employee experience (EX) to enhance brand alignment [2][3] Group 2: Company Mission and Values - The appointment reflects F&M Bank's commitment to nurturing lasting relationships with customers and employees, as stated by President and CEO Lars Eller [2] - Cover expressed her dedication to advancing the bank's mission of creating positive experiences for customers and employees, highlighting the importance of every interaction [4] Group 3: Company Background - F&M Bank is a community bank established in 1897, providing commercial and retail banking services across various counties in Ohio, Indiana, and Michigan [4]