Core Insights - The article discusses the transformation of multinational companies in China from "technology importers" to "ecosystem builders," driven by the enhancement of local innovation capabilities and diversified market demands [1] Group 1: Product Innovation - Epson launched a groundbreaking "Triple Core Engine" technology for its new 4K smart home theater projectors, redefining quality standards in projection [3][4] - The EF-52 series targets "quality lifestyle" consumers, while the EF-50 series focuses on portability and cost-effectiveness for urban users [3] - The new projectors demonstrate a comprehensive product layout that reflects Epson's deep technological foundation and ongoing innovation [3] Group 2: Technological Advancements - The "Triple Core Engine" technology enhances image quality through improved light efficiency, representing the world's first compact three-chip 4K projection engine [7] - Epson's manufacturing breakthrough involves precise alignment of three LCD panels, showcasing the company's unique adhesive technology [7][9] - The Light Tunnel system significantly improves light efficiency and achieves a display brightness uniformity of up to 97.3%, with a 30% increase in brightness through the recycling of polarized light [9] Group 3: Market Strategy and Collaborations - Epson emphasizes a "technology + localization" strategy, collaborating with local partners to create a high-quality resource platform for users [13][16] - The company has partnered with Sound by Bose to develop the world's first projector featuring Bose sound technology, enhancing audio quality for immersive experiences [11] - Ongoing collaborations with Tencent Video aim to innovate user interaction through AI-driven features, enhancing the overall user experience [15] Group 4: Future Directions - Epson plans to focus on "省.小.精" (Efficiency, Compactness, Precision) as its core technological philosophy, driving innovation across various fields [16] - The company aims to leverage China's strong innovation capabilities and collaborate with local partners to enhance value creation for customers [16]
爱普生在华发布“三芯三色全彩引擎” 4K智能家庭影院系列投影机 从“产品引进”到“协同创新”
Jing Ji Guan Cha Wang·2025-10-31 14:53