Brooks Running laces up for prices hikes in 2026

Core Insights - Brooks Running is facing a price increase of 2% to 3% in 2026 due to tariffs impacting the cost of goods, although the company aims to avoid punishing consumers [1][3] - The company has reported nine consecutive quarters of year-over-year growth, with a 17% revenue increase in Q3, but this momentum may be challenged by the new tariffs [2][6] - Brooks Running has become the market leader in US performance running footwear, capturing significant market share and experiencing a 40% increase in average retail prices for running shoes over the past five years [5][6] Pricing Strategy - The decision to raise prices marks a shift for Brooks, which has historically positioned itself as a consumer-friendly brand [3] - The company has collaborated with manufacturing and distribution partners to mitigate the price impact despite rising total costs in the supply chain [3] Consumer Demand - Higher prices could test consumer demand, especially as inflation affects discretionary spending, with competitors like Nike and Adidas already noting softer demand in North America [4] - Despite potential challenges, Brooks Running reports high participation in running activities, indicating a strong consumer interest in health and wellness [5] Market Expansion - Brooks Running has seen rapid expansion in Europe and Asia, with revenue increases of 23% and 82% in those regions, respectively [6]