探路“智媒融合”：这场学术年会 为主流媒体系统性变革开拓“AI 赋能”新思路

Core Insights - The integration of artificial intelligence (AI) into the media industry is a key driver for systemic transformation and innovation in content production and dissemination [1][3] - The 2025 Academic Annual Conference of the China News Technology Workers Association served as a platform for discussing the deep integration of AI with mainstream media [1][3] Group 1: AI and Media Transformation - AI-generated content (AIGC) is recognized as one of the most mature applications of technology in the media sector, facilitating significant changes across various media processes [1] - The conference highlighted the need for mainstream media to evolve from mere tool innovation to a comprehensive ecological reconstruction [3] Group 2: Technological Contributions - Satellite communication is identified as a core enabler for new and intelligent media, enhancing capabilities in news collection, transmission, and distribution [6] - The development of large model technologies is transitioning from technical exploration to engineering innovation, focusing on practical applications in media [7] Group 3: Industry Standards and Recognition - The conference introduced five new group standards, including "Intelligent Entities in the News Industry," aimed at filling gaps in standardization and fostering innovative business models [8] - The 2025 Wang Xuan News Science and Technology Award recognized 181 outstanding projects, reflecting a significant increase in submissions and showcasing high standards in technological innovation within the industry [8][10] Group 4: Practical Applications and Future Directions - The integration of AI in media practices is being explored through specific applications, such as engaging in the sports economy to enhance media value and data accumulation [7] - The Chengdu Media Group's intelligent media asset library project, which utilizes big data, blockchain, and AI, exemplifies the industry's move towards intelligent content management systems [10]